Blog Struktur Rumah|Internet Marketing

Press releases are one of the most important elements in the marketing strategy of an already successful e-commerce site or affiliate site. Your main goal after you have purchased your new Mercedes should be to take your online business to cult status following on FaceBook or Twitter or better yet , your site goes “VIRAL” and sells in different languages. You already know how to make money using the internet .

You should not be solely focused on making sales–you’re doing that already. You must be focused on “branding” your business, so that it can become a social hit like FaceBook or MySpace, or at least an IPhone App. You are a profitable entrepreneur in your own right and you need PR that provides for the maximum exposure of your websites or affiliate websites and reminds your clients about important developments in your company’s brand line-up, or brand group. Public Relations or “PR” is one of the most aim of the press release is to win the trust of your potential clients and inform new customers about your e-commerce site or chain of affiliate sites and its activities for the future. Each of the press releases should contain some indispensable elements such as intriguing and attractive headline, the body of the press release that should describe the developments of your company (for instance you company starts providing new services, it might start manufacturing new products or it launches some new projects–offer a contest to be the first BETA group to test out the product for free and for keeps). Remember that the most efficient press release must attract the attention of your reader immediately-only few of your potential readers have the time to read numerous press releases submitted to the desk.

The issuing of your press release should be parallel to any new product release or update, or seasonal holiday that may demand an increase in your products. That is why it is clever to cooperate with your marketing team who should evaluate and research the market before your press release is issued. The press release should reveal what you are trying to accomplish and why you are publishing it. Your headline is one of the most important elements of your press release; it should be appealing, attracting and interesting; however it must in several words tell a compelling story that motivates your internet shopper to make a purchase. One should try to avoid generalization; press releases should communicate with your reader in easy-to-read, coherent and logical style.

The text must impress your reader and should not exaggerate, one should remember that the press release is issued to the mass media representatives, who are highly skeptical and are used to treat the information cautiously. “Too-good-to-Be-true” product claims are the irk of many main-stream publications that have an online format of their newspaper stand or magazine stand publication. Their advertising editorial standards are not going to weaken just for the online publication–their reputation is on the line also because they have hundreds of thousands, or in the case of online publications like the New York Times or The Wall Street Journal –millions of more readers than you have thus more to loose for placing a “scammy” press release for a “scammy” internet product.

There are several tips on how the press release can be completed. Certainly there is plenty of information in the internet on how the press release can be completed. One might read it and try to complete the press release by oneself, however it is advisable to hire experienced professional who has several years of experience writing for newspaper stand type publications —what we will call “offline publications”, as well as for online publications, and is well-skilled to complete your assignment. A professional PR company will guide you through this complicated and nerve-wracking process. Once the press releases have been completed you can use their press release strategy or your own, or a combination or recommendations. When issuing a press release , I can not stress enough, make sure that the information provided is of interest to the readers or viewers of that particular publication. The heading of the press release should grab the readers attention and prompt them to continue reading.

Make sure you are targeting publications which would be interested in your information. You wont have much success submitting a press release about kitchen cabinet making to a publication which targets outdoor life. Testimonials and case histories are useful when overcoming objections, building credibility, and demonstrating customer satisfaction with your e-commerce site or affiliate websites and products. Generally, testimonials should not make up the meat of a press release. Although it helps to add in a positive quote from a satisfied customer, make sure the comment is in direct relation to the focus of your press release. Good PR from satisfied customers can bring you a whopping customer base–even a following of happy customers who form their own groups on Facebook or MySpace or Twitter, yet at the same time one drop of negative PR from an unhappy customer can cause your business considerable damage–especially if that bad review goes VIRAL on all the forum boards worth mentioning.

All you need is one negative Video review on You-Tube and you can kiss next quarters profits goodbye. When in a one-on-one meeting your customer should do most of the talking–you must listen like a marriage counselor, you want the customer relationship with your online business to continue. Your customers are worth listening to and their feedback is valuable information! Take the time to listen to their questions and comments as it will help you to understand their needs and make sure they are satisfied with your service. If you are doing most of the talking, chances are, your customers are going to feel pressured or turned off and you run the risk of losing a sale as well as a customer. Building a relationship with the public is an important aspect of promoting your business and building a solid customer base.

Staying in touch with your customers will not only improve your customer relations, but will keep your name foremost in the minds of your customers and prospects and keep them coming back. Sure, you could measure the rather narrow results achieved by tactical subsets of your public relations program like special events, brochures, broadcast plugs or press releases. On the other hand, you as a e-commerce business, non-profit or association manager might better measure the results of your strategic efforts to alter individual perception among your key outside audiences leading to changed behaviors, which then help you achieve your online marketing objectives. The plan could be based on a foundation that looks like this: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done.

When we create, change or reinforce that opinion by reaching, persuading and moving-to-desired-action the very people whose behaviors affect the organization the most, the public relations mission is accomplished. Results can materialize quicker than you might expect.For example, bounces in website visits; new proposals for strategic alliances and joint ventures; customers making repeat purchases; prospects starting to work with them;membership applications on the rise, and capital givers or specifying sources looking their way. Watch the real performers at work.

They find out who among their key external audiences is behaving in ways that help or hinder the achievement of their marketing objectives. Remember your goal is to have your e-commerce site go VIRAL! Next they must determine how most members of that key outside audience (the capture market that are not your customers, maybe it a whole demographic–say women, or men, or teenagers) perceive the concept of your e-commerce website, affiliate sites, or blog(yes, blogs can make money). You will be spending money on an survey for this. You made money last year, so spend it on your company and not another hot car . There are successful entrepreneurs, internet millionaires and multi-millionaires, you have to decide what category of success you want remain in. Conducting a survey or online poll may require: meeting with members of that capture market I mentioned and asking questions like “Are you familiar with our services or products?” “Have you ever had contact with anyone from our organization?

Was it a satisfactory experience?” And if you are that manager or CEO of your business, you must be sensitive to negative statements, especially evasive or hesitant replies. Watch carefully for false assumptions, untruths, misconceptions, inaccuracies and potentially damaging rumors. When you find such, you will need to take steps to correct them, as they inevitably lead to negative behaviors. Now comes the challenge of selecting the specific perception to be altered which then becomes your public relations goal. You obviously want to correct those untruths, inaccuracies, misconceptions or false assumptions. Remember , you already know how to make money on the internet , you just need to know how to conduct effective PR campaigns in the same profitable execution that made your e-commerce or affiliate site successful.

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