Posts Tagged ‘Real Estate’

Personality Types and Real Estate Sales

Executive Summary By Carol Merlo

Let’s look at how we can apply the Four Core Networking Types to real estate sales.Any one of the four types can be a client. A Professor walks in. If you are too friendly, too enthusiastic, or too talkative, you will immediately create a sense of distrust in this client. Typically most real estate sales people are Entertainers or Captains. If you are a Captain, you already are focused on the task at hand but will become frustrated at the Professor’s seeming indecisiveness and attention to fine details that might seem irrelevant to you.

If you are an Entertainer you will have to stay focused on asking them questions and probing for the level of detail they need to feel confident about the house and not put off by over-talking. If it ‘makes sense’, the Professor will buy the house.

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