October 20th, 2009 | 
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Both SEO (Search Engine Optimization) and PPC (Pay Per Click) require keyword research as part of the preparation stage. While some of the methods are similar, there are major differences when conducting keyword research for PPC when compared to research for SEO purposes. You will typically need to use different tools and certainly need to ascertain different information. A good SEO keyword may not be a good PPC keyword and vice versa; these two marketing styles should be treated separately in every aspect of the campaigns.
Individual Campaigns
Not only should you treat each page of your website as a separate campaign, you will need to differentiate between each keyword or key phrase you use on each page. This helps when it comes to optimization of your campaign because you can concentrate on the profitable keywords and avoid those that lose you money. Every website is different – it targets a separate set of demographics, offers different products, and uses unique content. Therefore, every site will have its own unique PPC campaigns to gain the greatest success and the best possible ROI.
Categories And Top Level Keywords
Before you begin using any software or keyword research tools you will have to do some manual brainstorming. Consider the different categories and top level keywords that are relevant to the page you are looking at. For example, if you sell trainers, then relevant keywords might include shoes, trainers, footwear, sports shoes, and so on. Keyword research tools will only work with the information you enter and so a thorough analysis can only be done with all the possible category connotations.
Locale
The Internet is a global marketplace, but your business may not be. If you only offer your services or products to a local catchment area, or to a specific country, make note of these areas too. By narrowing your keyword possibilities down to a region it is possible to greatly reduce the amount of competition that is vying for advertising positions. This, in turn, will reduce costs and potentially improve profits.
Generic Keywords
You should have an idea of the kind of keyword or phrase that your customers would use when looking for your type of business. Think of as many generic keywords as possible, at this stage. Later in the keyword research process, especially when using the appropriate tool, you will greatly narrow these generic keywords down to much more specific ones. For now, though, keep them general.
Tools And Software
When you have several lists of keywords and phrases, you will ideally need to use keyword research tools. Tools can provide information regarding the number of searches conducted on a monthly basis, while most of the PPC networks provide tools in order to see how competitive and, therefore, costly a keyword proves.
Streamlining Your Keyword List
Now, you need to choose targeted and relevant keywords that are likely to convert into clicks. You also need to ensure that those clicks won’t prove too expensive when compared to the average value a customer spends. Once finished you should be left with a list of your most profitable keywords for your PPC campaign.
Ongoing Campaign Optimization
Like any advertising, PPC needs to be an ongoing process. Bid prices change and so too do customer and market trends, especially search trends. Keep an eye on all of the relevant figures to make sure that your ROI does not drop in any of your individual campaigns, and if any are seriously underperforming then pause or remove them.
PPC Keywords
Keywords are a vital part to a PPC campaign. Every page of your site will usually require several campaigns, each with separate keywords, in order to get the greatest results. Even once you’ve found the best balance between cost and revenue, it is imperative that you analyze and continually look to improve your PPC results.
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Posted in Internet Marketing | 
Tags: business, Internet Marketing, make money, marketing, online business
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you buy one pair and seal them in a dust free clear see thru container and never open them. then you buy a sensible, decent pair of shoes to wear every day.
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Lately I have been doing a lot of directory submissions to build up my backlinks. I write an article and then submit it to the following sites for approval: 1. Ezinearticles.com (constanly crawled by google) 2. Goarticles.com (huge site, lots of traffic) 3. Rysite.com (tweets articles + quick indexing) 4. Articlealley.com (easy to submit to) 5. buzzle.com (has a high PR and is very popular) By submitting articles to those sites, i have recieved a lot of traffic. Especially from rysite.com because i get traffic not only from my article, but they tweet it to a following based on your keyword and as a result I get traffic from twitter as well. Hope that helps!
See you in 2012.
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I do not endorse applications very often but this recent service is superb. It is a key phrase tool that has a database of millions of keywords showing the adwords traffic count per month along with the google competition count and other numbers.
At a click of a button you will discover keyword phrases with traffic but no competition and I’ve used it already to get web pages and web-sites to the top of the various search engines, even without backlinks.
You can look at a video of it in use here – http://MarketEyeSite.com
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Performing Long tail Keyword Research is especially advisable for those who are just starting with internet marketing. Frequently, long tail keywords means lower search volume, anyway when performing keyword research, it’s necessary to utilize the proper tools available. A good keyword software will make things easier. It also helps if the niche you are exploring is one that you are passionate about.